April 25, 2019

A snake slithered into a carpentry workshop. 

As it wound itself towards a corner, it brushed against a saw left on the ground. Luckily the cut was superficial. 

However, the snake assumed the saw was attacking. Now angry, with all its might, the snake wrapped its body a...

August 14, 2017

Usually when deciding which movie to watch I ignore 80% of critics. After all, I just want to know if the film is broadly worth seeing - without getting into the minutiae of plots. (I prefer the magic of cinema to reveal the story).

There are exceptions to the rule.  Ta...

July 12, 2017

How Love Island 2017 came to be a brand sensation for UK retailers to generation Z and millennials

July 9, 2017

Are brands exploiting people's sexuality?

June 29, 2017

120 months ago (29th June) at 09.41am (California time) the world changed forever.  Six months after being introduced by Steve Jobs at the Macworld Convention, the $499, 4GB storage iPhone was finally in stores.

Since then, over a billion iPhones have been sold globally...

June 26, 2017

Thirty-six years ago the world watched The Buggles’ perform Video Killed the Radio Star on MTV’s first ever music video broadcast.  Four years later the channel promoted another Eighties band - Dire Straits - who sang how in return for MTV selling advertising items lik...

June 6, 2017

People hear and see whatever they choose to listen to or notice.   Scorning contradictory evidence, they cherry-pick information that confirms biases, especially when views are espoused by peer groups.

Anchors promising a grip on the past, a nook in the moment or s...

May 26, 2017

Walkers Crisps (a PepsiCo brand) scored an own-goal this week when it invited people to tweet selfies via #WalkersWave to be incorporated into a personalised video promoting as getting the chance to win tickets to the UEFA Champions League final.

The plan was that Walke...

May 18, 2017

Brand journalist Jonathan Gabay talks to news about Nestle Kit Kat failing to receive UK trademark on its four-finger bar

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The Emoji Movie: How Not To Tell a Brand Story

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