April 25, 2019

A snake slithered into a carpentry workshop. 

As it wound itself towards a corner, it brushed against a saw left on the ground. Luckily the cut was superficial. 

However, the snake assumed the saw was attacking. Now angry, with all its might, the snake wrapped its body a...

July 12, 2017

How Love Island 2017 came to be a brand sensation for UK retailers to generation Z and millennials

July 9, 2017

Are brands exploiting people's sexuality?

June 26, 2017

Thirty-six years ago the world watched The Buggles’ perform Video Killed the Radio Star on MTV’s first ever music video broadcast.  Four years later the channel promoted another Eighties band - Dire Straits - who sang how in return for MTV selling advertising items lik...

June 6, 2017

People hear and see whatever they choose to listen to or notice.   Scorning contradictory evidence, they cherry-pick information that confirms biases, especially when views are espoused by peer groups.

Anchors promising a grip on the past, a nook in the moment or s...

May 26, 2017

Walkers Crisps (a PepsiCo brand) scored an own-goal this week when it invited people to tweet selfies via #WalkersWave to be incorporated into a personalised video promoting as getting the chance to win tickets to the UEFA Champions League final.

The plan was that Walke...

May 18, 2017

Brand journalist Jonathan Gabay talks to news about Nestle Kit Kat failing to receive UK trademark on its four-finger bar

May 17, 2017

Wannacry may have started a new journey towards technology and psychology

May 2, 2017

Jonathan Gabay article on Right brain and big data from All things Data conference 2017

March 20, 2017

Forty years ago, Denis Norden a much-loved British presenter, first introduced what would eventually become a long-running annual staple of UK light entertainment TV: ‘It Will be Alright on the Night.’  The programme celebrated unplanned bloopers -  often involving cel...

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