November 10, 2016

On initial viewing the John Lewis’ £7m Xmas 2016 commercial  tells a quaint story of a girl whose trampoline becomes popular with the local wildlife community.

Set against a backing track of Randy Crawford’s ‘One Day I’ll Fly Away’. The commercial features  a Boxer...

November 9, 2016

Yesterday, I prepared a piece about the anticipated Clinton win as President of America.

What a difference nine hours makes…

Despite all the sophisticate big data … the huge political advertising budgets from the Clinton camp… the faceless pollsters who number-crunched r...

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The Emoji Movie: How Not To Tell a Brand Story

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