January 21, 2017

How political brands understand what YOU is in 2017, requires some context… Trump entered the Oval office at a crossroads in social generational differences.  Millennials had matured into a group inspired by social sharing, yet they remained confused about their sense...

January 9, 2017

In post-truth 2017, consumers (b2b and b2c) seek something more enduring than promised temporary ‘hits’ of happiness.  They demand – and deserve sustained meaning.  Whilst happiness can be measured in terms of continuous ‘hits’ of pleasure.  A meaningful life is far mo...

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The Emoji Movie: How Not To Tell a Brand Story

August 14, 2017

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