May 26, 2017

Walkers Crisps (a PepsiCo brand) scored an own-goal this week when it invited people to tweet selfies via #WalkersWave to be incorporated into a personalised video promoting as getting the chance to win tickets to the UEFA Champions League final.

The plan was that Walke...

May 18, 2017

Brand journalist Jonathan Gabay talks to news about Nestle Kit Kat failing to receive UK trademark on its four-finger bar

May 17, 2017

Wannacry may have started a new journey towards technology and psychology

May 2, 2017

Jonathan Gabay article on Right brain and big data from All things Data conference 2017

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The Emoji Movie: How Not To Tell a Brand Story

August 14, 2017

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