May 17, 2017

Wannacry may have started a new journey towards technology and psychology

May 2, 2017

Jonathan Gabay article on Right brain and big data from All things Data conference 2017

March 20, 2017

Forty years ago, Denis Norden a much-loved British presenter, first introduced what would eventually become a long-running annual staple of UK light entertainment TV: ‘It Will be Alright on the Night.’  The programme celebrated unplanned bloopers -  often involving cel...

February 7, 2017

Brand expert Jonathan Gabay discusses using brand strategy when considering disruptive marketing tech

January 21, 2017

How political brands understand what YOU is in 2017, requires some context… Trump entered the Oval office at a crossroads in social generational differences.  Millennials had matured into a group inspired by social sharing, yet they remained confused about their sense...

January 9, 2017

In post-truth 2017, consumers (b2b and b2c) seek something more enduring than promised temporary ‘hits’ of happiness.  They demand – and deserve sustained meaning.  Whilst happiness can be measured in terms of continuous ‘hits’ of pleasure.  A meaningful life is far mo...

November 10, 2016

On initial viewing the John Lewis’ £7m Xmas 2016 commercial  tells a quaint story of a girl whose trampoline becomes popular with the local wildlife community.

Set against a backing track of Randy Crawford’s ‘One Day I’ll Fly Away’. The commercial features  a Boxer...

November 9, 2016

Yesterday, I prepared a piece about the anticipated Clinton win as President of America.

What a difference nine hours makes…

Despite all the sophisticate big data … the huge political advertising budgets from the Clinton camp… the faceless pollsters who number-crunched r...

October 4, 2016

This week concluded I have officially gone mad.  Either that, or the entire world is mad, and I am in fact sane (which, in terms of probability: 7.4bn to 1 just doesn’t add up.  So it must surely be me who is mad whilst the world is sane). Here's the evidence for my su...

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The Emoji Movie: How Not To Tell a Brand Story

August 14, 2017

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