June 26, 2017

Thirty-six years ago the world watched The Buggles’ perform Video Killed the Radio Star on MTV’s first ever music video broadcast.  Four years later the channel promoted another Eighties band - Dire Straits - who sang how in return for MTV selling advertising items lik...

January 9, 2017

In post-truth 2017, consumers (b2b and b2c) seek something more enduring than promised temporary ‘hits’ of happiness.  They demand – and deserve sustained meaning.  Whilst happiness can be measured in terms of continuous ‘hits’ of pleasure.  A meaningful life is far mo...

December 17, 2015


It’s finally here.


Corporate sponsored Christmas parties have topped up the coffers for events companies, hotels and theme restaurants.  


Black Fridays and Cyber Mondays have come and gone.


Scores of 'told you so' doom-watch surveys have been published. (Such as Surv...

Please reload

Featured Posts

The Emoji Movie: How Not To Tell a Brand Story

August 14, 2017

Please reload

Recent Posts
Please reload

Please reload