Human understanding.  Brand development.  

Gabay Resume 

Jonathan is a digital, advertising, PR, content and brand communications specialist.

Sector experience includes media, sport, IT, utilities, retail and financial services.  

Jonathan is an accomplished writer, journalist, practitioner, presenter and lecturer who employs content strategies to retain customer loyalty, extend brand experiences and reach new markets.

Sectors

Advertising.                      Automotive.                                      B2B/ B2C.

Broadcast.                         Charity.                                             Finance.

Food.                                 Government                                     Holidays.

Digital.                               Leisure.                                            Manufacturing.

Military.                             Sports.                                              Property.

Publishing.                       Recruitment/HR.                              Retail.

Education.                        Reputation management                Big Data.

Telecoms.                         Travel.                                               Start-ups.

Key Achievements

• Author of 15 marketing books studied to university level (including Brand Psychology) as well as a novel.

• Author of International charity best-seller ‘The Meaning of Life’.

• Award-winning advertising, PR and content professional.

•  Developed and led training workshops for the world largest chartered marketing body, achieving highest international delegate reviews for content, client satisfaction and engagement. 

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Experience

• Copywriting and content for digital, direct mail, advertising, video.

• Branding strategy and content across retail, financial, energy, travel, broadcast, leisure, educational, publishing, news, IT, PR, charity and sports.

• New business creative and PR pitches.

• Business journalism: BBC, ITN, CNN, Bloomberg. Ch.5, Ch. 4.

• Keynote speaker on creative marketing, PR crisis management as well as presentation mentoring for CEOs and start-ups

Career Summary

GABAY                                                          

2012 - present

Independent consultancy, providing strategic communications and content for clients, involved with branding, PR, social media and digital.

Clients:

Silver Worldwide, Football Association of Ireland, Arthur Murray, Everlast, Cocosa, Smart Insights. Dell EMC, Sitecore, Irish Life, Gyro Worldwide, Wickers Charity, BBC, Sky News, CNN, Sports Direct, Five- Blocks, European Parliament. Imagination Experiential events, Jerusalem Post. European Parliament. Cyprus Parliament. Cyprus Institute of Marketing.

CHARTERED INST. MARKETING              

Principal lecturer                            1998 – 2012

The world’s biggest chartered status marketing training body.  Lectured and mentored brands throughout the world on creativity, experiential, digital, PR and branding.

Over 10k people coached to COO level in B2B, FMCG, retail, government, defence and B2C sectors.

SAATCHI AND SAATCHI DIRECT            

Creative Head (copy)                      March 1989 – Oct 1991

Strategy and content for new business and existing clients.

Clients:

British Airways, NSPCC. International Planned Parenthood Federation (HIV educational programme).

MOORGATE GROUP                                      

Creative Director                            Jan 1987 - Oct 1989

Creative campaigns for financial and international property brands.

DDM ADVERTISING                                      

New Business Creative Lead         June 1985 – December 1987

Clients:

Barclaycard, BT, Vauxhall cars and American Express. Clients:

RAPP AND COLLINS: DDB

Copywriter

Clients:

The Automobile Association, Sinclair, IBM, Accountancy Personnel, Great Universal Stores, P&O Cruises, Readers Digest, Santander. Help the Aged. Scope.  

ABC TELEVISION NEWS                                                    

Trainee journalist

Support and research on international stories including the discovery of Boy George!

PHOENIX PUBLIC RELATIONS

PR Executive

PR crisis management projects.  Regular PR commentator on popular television series.  Executive management for charity based young people’s adventures organisation.

Languages

English.  Spanish. Hebrew.

Education

MA Marketing. BA – Foundation psychotherapy. Fellow Royal   Academy of Arts.

PUBLISHED BOOKS

• BRAND PSYCHOLOGY – four reprints since 2015.

• Gabay’s Copywriters’ Compendium: Elsevier Hatchett. (Three editions, ‘05,‘07,‘09).

• The Meaning of Life: Virgin Books. (Three international charity editions on behalf of the British Red Cross translated globally).

• Teach Yourself Copywriting:  Hodder Headline (three editions) (1996).

• Soul Traders – The History of Commercial propaganda: Marshall Cavendish.

• (Three international editions (2009) (2011).

• Make a Difference with Your Marketing: Teach Yourself: Hatchett (2010).

• Improve Your Copywriting:  Hodder Headline (2010).

• Teach Yourself Marketing: (1998,2003):  Hodder Headline (two editions).

• Successful Web Marketing in a Week: Hodder Headline (Two editions) (2002).

• Write Persuasive Copy: Flash: Hatchett (2011).

• Marketing for Success: Flash, Hatchett (2011).

• Heroes.Com: (Hodder Headline) Editor, ghost-writer, book designer).

• The Marketing Century: CIM (2011) - contributor.

• Reinvent Yourself: Momentum Books (2002) (Romanian edition 2012).

• The Brand Messiah - Business Novel – 2012.

• Imaginative Marketing: Hodder Headline (1998).

• The Little Black Book:  Corgi (1985).